Built for [Company] · [Meeting date]
Performance creative agency
We build the content catalog that scales your paid ads. Diverse, research-backed video and static concepts, built to convert and tagged into a catalog that gets stronger every cycle.
Why now
The platforms rewrote the rules in late 2025. Most brands' creative pipelines haven't caught up.
What brands are saying
“Our winning ads die after 7-10 days now.”
A brand spending $25K/month on Meta, r/FacebookAds, Aug 2026
Why it's happening
01
Meta's Andromeda and GEM took audience targeting and manual optimization off the table.
02
It rewards brands that feed it genuinely different concepts and starves the ones recycling one idea.
03
Winners burn out faster than most teams can replace them. That's the 7-10 days.
The pushback
“meta ends up giving 90% of my budget to one ad”
A Meta advertiser, TikTok, May 2026
Our answer
That's how Meta works. It backs one or two winners at a time. Different ideas are how you find the next winner before the current one dies.
The end state
You keep every finished ad on both tiers. Content Catalog adds the tagged footage and source files behind them, ready for your editors and any AI tool.
Every asset is tagged by persona, angle, hook and format. You see what's been tested, what won and why, and the ideas nobody has tried yet.
Each cycle starts from what the last one learned. Winners shape the next round, so results build on each other instead of resetting.
What we heard
Your answers from our conversation, so we start cycle one from the same page.
Concepts hitting market each week
[Their answer]
How you handle personas and awareness
[Their answer]
Winners live right now
[Their answer]
Where your raw footage lives
[Their answer]
Margins and repeat purchase
[Their answer]
“[The line they used that names the problem, word for word]”
[Name, title], on our call
[The outcome they named, in their words]
[Team, tools, current agency or creators, anything that shapes the plan]
Built for [Company]
Read from your live ads and your competitors' before we met.
[$___/month] puts you in the [___] band. The benchmark median there is [___] new creatives a week. You're shipping [___].
Your longest-running ad leads on [___], and so does every competitor we looked at. The open lane nobody owns: [___].
[We'd run ___ concepts in the priority formats, with the hook and format justified by benchmark hit rate.]
[The end state, in your numbers.]
Where we start
Five questions open every first conversation. Before the call, we read your live ads and your closest competitors', so you walk away with a read on your account whether or not we work together.
Why us
Strategists run every cycle from research to finished ad, and they bring you what to test next. You never have to tell us.
Customer voice, ad audits and competitive reads rerun every cycle, not just at kickoff.
Years inside performance creative on Meta, TikTok and YouTube, plus the ops background to build the system.
What else you could do
One point of view, and only so much output.
One creative source, and you keep little when you leave.
Volume without a strategy behind it.
Fast, and only as different as what goes in.
Real diversity needs several creative sources, real research going in, and a record of what won. That's the combination we're built for.
The team
Built by an operator, founded from the COO seat of a performance marketing agency.
Experts in paid social trends and scroll-stopping hooks, working from customer language and performance data, not from a template.
Running a vetted creator network plus in-house shoots, experienced in both iPhone and high-level production.
Turning the catalog into finished direct-response ads with engaging hooks and clear CTAs, optimized for every placement and platform.
The AI layer beneath
Real strategists, creators and editors make the work. We use AI to move faster on research, reporting and first drafts.
The rule
Nothing reaches your account without a person on our team signing it off, and then you.
The model
Same research, same concepts, same finished ads. The tiers differ by what you take home.
Tier one
Finished, ready-to-launch video and static ads every cycle. You own every final deliverable outright, any platform, indefinitely.
Tier two
Everything in tier one, plus ongoing ownership of the tagged footage and source files behind the ads. It grows every sprint and drops straight into any AI tool or editor.
No usage caps, no expiration, no additional buyout.
First ads live within three weeks of kickoff.
Whitelist through our own Meta page, free.
The process
Research, production and performance all feed the next round. First ads live within three weeks of kickoff.
01
Customer voice, an audit of your live ads, a competitive read, and personas built on real desires and triggers. Refreshed every week, not once at kickoff.
02
A direct-response brief: hook, problem, proof, CTA. Creators sourced to match. You approve both before we shoot.
03
Shot across vetted creators and in-house, captured in components so one concept yields many assets. QA and reshoots included.
04
Every concept, clip and finished ad tagged as it's made, so you can see what's been tried, what won, and what nobody has tested yet. Drops cleanly into any editor or AI tool.
05
Editing and motion turn raw material into finished direct-response ads. You review, and revisions are folded in before delivery.
06
Finished ads on Ad Production. Finished ads plus the owned catalog on Content Catalog. Whitelisting through our Meta page, free.
The loop · repeats weekly
Every cycle we review performance and refresh the research, so cycle 5 is sharper than cycle 1.
Packaging
Small
Best for $10K–$50K/mo ad spend
8concepts/mo
10 videos · 22 statics · 2 creators
Medium
Best for $50K–$200K/mo ad spend
16concepts/mo
19 videos · 45 statics · 4 creators
Large
Best for $200K–$1M/mo ad spend
30concepts/mo
36 videos · 84 statics · 6 creators
[One or two lines tying the band and tier to their spend, their footage situation and the 90-day goal.]
Every concept ships in 2 sizes with up to two rounds of revisions. Both tiers deliver the same concepts as finished video and static ads, owned outright. Content Catalog adds ongoing ownership of the tagged footage and source files. Below $10K/mo is a paid pilot. Above $1M/mo is custom.
Cycle, month and term
A cycle is one week. A month is four cycles. Volume ships weekly, not in one drop. First delivery lands three weeks after kickoff. Sold as a 3-month initial commitment. Per cycle: Small 2 concepts · Medium 4 · Large 7 to 8.
What's right for me?
Getting started
Kick off [kickoff date] and cycle one lands the week of [kickoff + 3 weeks].
Week of [date]
01
Align on goals, grant access, and set your priority personas and formats.
Week of [date]
02
Customer voice pulled, your live ads and competitors' torn down. This rerun happens every cycle after.
Week of [date]
03
Catalog taxonomy built, scripts written, creators sourced. Production, editing and design get underway.
Week of [date]
04
Fresh concepts ready to launch within 3 weeks of kickoff, and the bar starts filling.
Questions we get
Not yet, and we won't show you someone else's results dressed up as ours. What we can show you is the thinking before you sign: the gaps on this page came from your live ads, not a template.What we can show you is the thinking before you sign: on the first call we bring a read of your live ads, not a template. Judge us on that.
It can make volume. It can't make the ideas different on its own, because the output is only as different as what goes in. Different ads need different source material: what your customers actually say, and footage of real people. We use AI for research, reporting and first drafts. A person approves everything that reaches your account.
No. Every cycle starts with research and ends with a reason: which persona, which idea, which awareness stage, and why. You approve the brief and the creators before we shoot, and you see what we're testing while it happens.
You keep every finished ad, and on Content Catalog, the tagged footage and source files too. An agency should keep you because the work is good, not because leaving is expensive.
View access to your ad account, so performance feeds back into what we make next. Your priority personas and formats at kickoff. And one person who can approve briefs and ads each week.
Let's get started
Reply to the email this came in, or book the kickoff below. Cycle one lands three weeks after kickoff.
Book a call. We'll bring a read of your live ads and show you what a diverse, owned catalog would change.